The idea of "sugar dating" has gained considerable traction globally, and China is no exception. In recent years, a number of websites and applications have emerged, connecting rich individuals—often known as "sugar daddies"—with youthful individuals in search of financial support in alternate for companionship or other forms of relationship. This case research explores the emergence, implications, and cultural context of sugar daddy websites in China, highlighting each the alternatives and challenges they present.
Background and Emergence

The rise of sugar daddy websites in China can be traced again to several socio-financial adjustments inside the nation. Rapid financial progress has led to the emergence of a rich class, while conventional courting norms have evolved. Young Chinese language people, particularly ladies, are increasingly searching for financial independence and alternatives, typically main them to discover non-traditional relationships. The internet's position in facilitating these connections cannot be understated